Program Length: 36 months (may be completed in as little as 30 months)
Business Administration with a New Media Marketing emphasis
The Bachelor in Business Administration with a New Media Marketing emphasis is designed to prepare students for the marketing world they live in today, not just the one the text books talk about. Today's marketing plans include existing and emerging social media aspects that are necessary to the success of any marketing campaigns today. Many other things are and have changed and this program will help you understand and use modern practices to help a business succeed.
The Business Administration degree provides an excellent foundation of knowledge in accounting, sales and marketing, operations management, human resource management, and banking and finance. This solid foundation provides students an integrated understanding of business and economics. Their expertise prepares students to find jobs as a manager, account manager, small business developer, human resource assistant, or sales manager.
The New Media Marketing emphasis teaches students what is going on in today's marketing world. Students will learn how to use sites such as Facebook, Twitter and YouTube to further visibility and increase business. Students will also be taught how to recognize opportunities for utilization of new technologies. These skills are vital to help them adapt to the changing world after they graduate.
Our Bachelor of Science in Business Administration program prepares graduates for employment in occupations such as Administrative Services Managers (11-3011.00), Business Teachers, Post-secondary (25-1011.00), General and Operations Managers (11-1021.00), Management Analysts (13.1111.00), Managers, All other (11-9199.00), Sales Managers (11-2022.00), Social and Community Service Managers (11-9151.00), Storage and Distribution Managers (11-3071.02), Transportation Managers (11-3071.01), or Transportation, Storage and Distribution Managers (11-3071.00). The total tuition and fees for this program is $ 72,960, including books. Stevens-Henager College does not provide housing, so no room and board fees apply. Graduates of our Bachelor of Science in Business Administration program have an on-time completion rate of 59% and a job placement rate of 91%. The median Title IV debt for this program is $ 40,438, the median non-Title IV debt is $ 4,920, and the median loan debt is $ 45,296. Our Net Price Calculator can help you see how you can afford college.
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Introduces the fundamental principles and practices of accounting, including the theory of debit and credit and the accounting cycle. Includes beginning steps in analysis of accounting transactions and their relationships to the basic accounting equation in preparation for more complex problem analysis in advanced accounting. Covers accounts receivable, accounts payable, special journals, cash receipts and payments, and banking procedures, as well as the accrual basis of accounting and the preparation of the worksheet and financial statements.
Presents the theoretical and practical applications of payroll procedures and emphasizes the methods of computing wages and salaries, keeping records, and the preparation of various federal and state government reports. Students are required to complete a comprehensive payroll project. (Prerequisite: ACC101, or with consent of the dean)
Provides a hands-on approach to learning how automated accounting systems function. Students operate a computerized general ledger, accounts receivable, accounts payable, and payroll system. (Prerequisite: ACC101, or with consent of the dean)
Accounting Principles I
A continuation of ACC101 with special emphasis on accounts receivable and uncollectible accounts, promissory notes, merchandise inventory, and tangible and intangible assets. Emphasizes the theory of internal control using the voucher system. Corporate topics include capital stock transactions, dividends, treasury stocks, and earnings per share, long-term liabilities, and shortterm investments. (Prerequisite: ACC101, or with consent of the dean)
Accounting Principles II
Discusses financial statement analysis including comparative statements, measuring profitability, financial strength, and the statement of changes of financial position on a cash basis. Covers the cost cycle, raw materials, manufacturing costs, financial reports, and budgeting for business that operates as a manufacturing concern. (Prerequisite: ACC213, or with consent of the dean)
Covers the study of the use of accounting data internally within a firm by managers in both manufacturing and non-manufacturing businesses. Teach students to use accounting data for planning, controlling, and making decisions concerning the optimum allocation of the firm's financial resources. (Prerequisite: ACC213, or with consent of the dean)
Timely, comprehensive study of the federal income tax structure as related to individuals, including problems intended to provide a thorough understanding of the taxation laws. Practice in the preparation of the tax returns, supplemental forms and schedules required to be filed by individuals. (Prerequisite: ACC101, or with consent of the dean)
This course introduces the elements of several popular computer software programs in word processing, spreadsheet management, and presentation design, Emphasis will be placed on the basic fundamentals of document creation, saving, and printing along with the more advanced concepts of presentation design.
This course introduces several current database software products and their use in business. Emphasis is placed on database terminology in the study of tables, queries, forms, and reports. Computations and expressions are used to perform database inquiries.
Basic course in microeconomic concepts. Topics include recession and depression, the circular flow of production and consumption, the role of the market in the economy, wage and price movements, and other key points.
include inflation, the cause and effects of interest rates, the dollar and the foreign trade deficit, productivity growth rate, and the federal budget deficit.
This course focuses on the principles of effective English composition with a comprehensive review and reinforcement of language arts skills. Emphasis is placed on the four essentials of writing: unity, support, coherence, and sentence skills. Practice in proofreading, editing, revision, and clear thinking is incorporated throughout the course.
Presents the fundamental principles of written communications, specifically, common business correspondence, reports, presentations, and minutes. Specific to this course is review of the steps necessary to produce effective written communication.
This course focuses on developing critical thinking and communication skills in both verbal and nonverbal areas. Emphasis is placed on debate, panel discussions, committee work, conflict resolution, interviews, and editorial writing.
Principles of Finance
Emphasizes money and capital markets, investments, corporate finance, and the universal application of each for a more micro-oriented realistic approach to finance. Money, capital markets, and financial instruments begin the course study with investment theory developed to guide the student's choice of financial instruments. Concluding the course are the special finance problems of the large investor.
Introduces the principles and practices of financial management. The course also teaches about working capital management, financial budgeting and planning and international financing and investing decisions. The course provides a systematic treatment of the investing and financing decisions of multinational firms. (Prerequisite: FIN231, or with consent of the dean)
This course covers the history of the United States from the American Revolution to the present. Emphasis is on the economic, political, and social development of our country.
U.S. History Since the Civil War
This course offers students an overview of how America transformed itself, in a relatively short time, from a land inhabited by hunter-gatherer and agricultural Native American societies into the most powerful industrial nation on earth. The student will learn how dominant and subordinate groups have affected the shifting balance of power in America since 1863. Major topics include: Reconstruction, the frontier, the 1890s, America's transition to an industrial society, Progressivism, World War I, the 1920s, the Great Depression and the New Deal, World War II, the Cold War, Vietnam, economic and social change in the late 20th century, and power and politics since 1974.
An introduction to the basic principles of management as it applies to formal organizations. Students are introduced to the importance of effective management within organizations. The traditional management framework is used to provide essential skills in planning, organizing, staffing, directing, and controlling.
Analyzes the major business activities of marketing, production, financial/information management, and personnel. Instructs students in the operation of a business, focusing on ownership, business operations, and career opportunities.
This course focuses on business activities necessary to match products and markets. Marketing functions such as purchasing, distribution, consumer analysis, promotion, and pricing are discussed.
This course is a career-related overview of business startups, idea identification, value proposition, and competitive advantages in a student's area of specialization. The student will be able to identify and evaluate new business ideas; to learn how to prepare and evaluate business plans; and to identify capital sources for new ventures.
Focuses on real estate investments, both private and commercial. Terminology, mortgage and other financing means, valuation and appraisal concepts are discussed.
Introduces Internet commerce basics and focuses on business concepts and applying technology in order to be successful. Other topics include globalizing a company, marketing and advertising, market trends, vendor solutions, credit card verification systems, security auction technologies, storefronts, and overall technology architecture. Students will learn to utilize Internet commerce solutions from process re-engineering to deployment and testing.
Deals with the legal problems confronting businesses such as court procedures, contracts, property law, fair credit reporting, the Privacy Act, business relationships, and supervision.
This course presents a general introduction to advertising, its function, and role within the business world. Students learn advertising techniques and how to develop an advertising plan. (Prerequisite: MAN105 Marketing, or with consent of the dean)
Explores long-range and short-range problems in operations management, both for manufacturing and for service operations. Emphasizes understanding these problems and the practical applications of quantitative techniques relative to them. Realistic case studies stress logical analysis, both quantitative and qualitative, and the presentation of results.
Retail Marketing Principles
This course provides an overview of the general principles regarding the organization of retail stores and sound merchandising. Topics include distribution of function, channels (wholesale, retail, and Internet), and provide a good understanding of the elements of managing a successful retail business. (Prerequisite: MAN105, or with consent of the dean)
Management Planning Principles
This course addresses the principles of various planning topics including strategic planning (mission, vision, objectives, and strategies), long- and short-term operational planning, and development of business plans. (Prerequisite: MAN103, or with consent of the dean)
Selling and Sales Management
Develops a working understanding of selling processes and sales management. Includes strategy, development, organization, design, motivation, leadership, and performance analysis.
Organizational Design and Change
Focuses on developing strategies and structures that align organizations with their industry environments. Adapting to changes in technology, power structures, and competition is studied as well as planning and implementing changes in internal systems and processes.
Human Resource Management
Studies the application of psychology to the problems of personnel management. The student is expected to grasp a working knowledge of the basic operative functions of procuring, developing, maintaining and utilizing a labor force sufficient to meet the minimum entry-level requirements of employment in personnel work.
International Business Principles
This course addresses differences associated with global management, challenges in conducting import and export activities, as well as important cultural differences that may affect the business relationship. (Prerequisite: MAN103 Management Principles, or with consent of the dean)
Designed to improve skills in numbers and algebraic expressions, solving equations, graphing, sets, exponents, radicals, inequalities, formulas, and applications.
Introduction to New Media Marketing
This course focuses on using social media for competitive advantage, effectively managing and integrating social media into the marketing mix. Emphasis is placed on combining persuasive marketing with technology to influence human behaviors and attitudes that guide socially interactive marketing strategies. New media marketing puts social media to work for business. The course also explores social media’s strongest existing strategies: viral marketing, social networking, mobile marketing, online communities, wikis, and blogs. (Prerequisite: MAN105 or consent of the dean)
Using Social Media for Business
This course focuses on the growth and the impact of social media as a marketing and communication tool. Students use various social media tools, which may include web forums, blogs, wikis, texting, instant messaging, Facebook, Twitter, RSS feeds, and emerging technologies. Upon completion of the course, students will be able to identify when to apply particular social media strategies and tools to reach specific business objectives. (Prerequisite: MAN105 or consent of the dean)
Technology in Marketing
This course focuses on different social media platforms emphasizing their application for marketing purposes. Students will be required to demonstrate the ability to apply sound marketing skills in order to meet specific objectives by technology platform. (Prerequisite: MAN105 or consent of the dean).
Influence and Persuasion in Business
This course examines models of influence for leveraging behaviors for rapid and profound change. Students will learn to apply the behavioral and the communication skills needed for driving persuasive change in order to form the basis for becoming a trusted opinion leader and effectively accessing markets.
This course is designed to provide an interdisciplinary approach to critical thinking and challenges the student to question his or her own assumptions through analysis of the most common problems associated with everyday reasoning. The course explains the fundamental concepts, describes the most common barriers to critical thinking and offers strategies for overcoming those barriers.
Information Technology Project Management
Introduces students to project management. Topics include analysis of business requirements, development and deployment cycles, creating project plans for successful delivery, implementation of risk management techniques and mitigation strategies, scheduling task cycles, and implementing monitoring tools and controls to track project progress
Psychology of Motivation
Students review skills necessary to be successful in college, including: note-taking, study skills, writing, finding and using information on the Internet, and reading/understanding college-level text. Students are exposed to basic motivation theories, values clarification, and philosophic principles.
This course addresses employment search and acquisition skills. Topics include matching qualifications with job requirements, resume preparation, and job applications. Also includes cover letters, follow-up letters, resignation letters, and recommendation letters. Classroom activities include discussion of basic interviewer questions and interviewing techniques.
This course introduces the student to the intricate relationship between biology and psychology. The student is exposed to the emerging field of biopsychology in which fascinating new discoveries are constantly being made. Major topics include: anatomy of the nervous system, plasticity of the brain, sensory systems and attention, wakefulness and sleeping, emotional behaviors, the biology of learning and memory, and psychological disorders.
Sociology of Aging
This course contains an interdisciplinary approach that provides the concepts, information, and examples students need to achieve a basic understanding of aging as a social process. This course addresses a broad range of societal issues and covers concepts associated with an aging population. It examines the concept of aging on both an individual and societal level. Major topics include: the history of aging in America; physical aging; psychological aspects of aging; personal adaptation to aging; death and dying; community social services; how aging affects personal needs and resources; and government responses to the needs of aging.
Explores practical skills in statistics. Topics include distributions, relationships, randomness, inference, and proportions, This course teaches an interdisciplinary approach that provides the regression, and variance. Emphasis is placed on understanding the use of statistical methods and the demands of statistical practice. (Prerequisite: MAT220)
Total Courses: 45Total Credits: 181.5
Applicants for admission to the College must have graduated from an accredited high school, private secondary school, or have completed the equivalent (GED). All students who graduate after January 2006 must provide a high school transcript to check eligibility for the new Academic Competitiveness Grant (ACG).
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Tuition & Financial Aid
Some people have the idea that they cannot afford college. You may even be one of them. The truth is, once you know the facts, college may be much more affordable than you think. Financial aid is available if you qualify. In fact, many students are amazed at the financial aid they're eligible to receive. Visit our Tuition & Financial Aid section for more information.