How to Pick the Best Business Degree

Posted By Staff Writer on January 14, 2016

With a business degree, you can take your career anywhere. All business degrees will teach you a few key things, including:
  • Interpersonal and communication skills
  • Marketing
  • Sales
  • Accounting
  • Human resources
  • Economic principles
  • Resource management
While learning those important skills, you can also specialize in different areas. Say you want to start your own business, coordinate events, or advance in your current career as a sales manager. You can learn all these things while getting a degree without giving up your work commitments or your social life. If you already know what you want to do with your business degree, great! You're ready to get started. If you don't, here's some guidance on how to choose the degree emphasis that's right for you.

Event planning

Whether you want to work at a large company or start a freelance career, an event planning emphasis will set you up for success. As an event planning specialist, you might find yourself organizing public events from the brainstorming stage all the way through cleanup. You'll be in charge of budgeting and promoting the event. If you want to do your own thing, knowing the fundamentals of business will help you start your own event planning business as well as understand the needs of your clients.


The world is becoming reliant on technology for communication, learning, and managing our day-to-day lives. Focusing on technology while you get your business degree will teach you how to use networks, software, databases, and other tech tools to help a company meet their goals. You'll also be prepared to learn more specific skills in the tech field if you choose to do so after earning your degree.

New media marketing

Blog platforms, Facebook, Twitter, and video are some examples of new media options available to organizations today. As people use these tools more and more, companies increasingly need to use them to communicate with their audiences. Focusing on new media marketing in your business studies will prepare you to advise companies on how to work with these marketing options. You'll be able to plan and carry out social media strategies and handle public relations.

Human resources

People are the most important part of any business. Finding the right people, training them, helping them develop in their jobs, and making sure they are satisfied with their work and compensation are great skills to have. A human resources emphasis will set you up to understand both sides of the equation--business needs and people needs--to help companies run well.

Forensic accounting

If you have a head for math, you might already be considering an accounting degree. If you're also interested in law, an emphasis in forensic accounting could be just the thing for you. You'll learn how to inspect the financial health of a company, figure out if organizations are working well and living up to their goals, and investigate and document fraud.


Starting your own business is an exciting venture. If this is your passion, you'll definitely want to get entrepreneurship skills during your studies. You will learn how to make a business plan, get financing for your project, and lead your new business to success. Even if you're not quite ready to start your own company, there are plenty of opportunities to apply your entrepreneurial skills. You may find yourself helping a startup, becoming a business consultant, or managing the execution of big ideas from within a company. These are a just a few of the things you can focus on when you're studying business. Explore all your possibilities for business degrees with Stevens-Henager College, or call 800-622-2640 to learn more.